Available for new projects — 2026

Product &UI/UX Designer

I'm Dhruvik Lathiya — I turn complex problems into intuitive, conversion-focused products. Research-led, system-driven, obsessed with the details that move metrics.

0%Avg. engagement lift
0+Years designing
0Global teams
01

Designing with intent

I design products that feel obvious to use and quietly engineered to perform. Across AI tools, community platforms and delivery apps, my work pairs deep user research with scalable design systems — translating ambiguity into clean flows that ship fast and convert better.

  • Research first, pixels second — every decision earns its place.
  • Systems over screens — consistency that scales with the team.
  • Outcomes over output — design measured by what it moves.
02

Core competencies

/01

UI/UX Expertise

UI/UX Design, User Flows, Usability Testing & Conversion-Focused Design that turns intent into action.

  • UI/UX Design
  • User Flows
  • Usability Testing
  • Conversion Design
/02

Tools & Platforms

Figma-first workflows for wireframing, prototyping and responsive web & mobile design systems.

  • Figma
  • Wireframing
  • Prototyping
  • Design Systems
  • Responsive
/03

Research & Analysis

User & market research paired with analytical thinking to ground every design in evidence.

  • User Research
  • Market Research
  • Analytical Thinking
/04

Innovation & Problem Solving

Design thinking and iterative, solution-oriented approaches to crack complex problems.

  • Design Thinking
  • Problem Solving
  • Iterative Design
/05

Collaboration & Delivery

Cross-functional collaboration, stakeholder communication and an agile, outcome-driven process.

  • Cross-Functional
  • Stakeholder Comms
  • Agile
  • Scalable Solutions
03

Experience

Jan 2025 — Feb 2026Remote

UI/UX Designer

Slitely · Pune, India

Shaping product experiences end-to-end — from research and flows to polished, conversion-focused interfaces.

Nov 2023 — Dec 2024Remote

UI/UX Designer

Lazylines · Hungary

  • User-centered interface design. Designed intuitive web & mobile interfaces for AI tools, improving adoption by 30% via simplified navigation.
  • Design system & brand consistency. Built a unified design system, cutting design-to-dev turnaround 25% at 100% brand consistency.
  • Research-driven simplification. Led research & usability testing to translate complex AI features, boosting completion efficiency 40%.
Sep 2023 — Nov 2023Remote

UI/UX Designer

Fospertise · Sri Lanka

  • Intuitive UI & prototyping. Wireframes & hi-fi prototypes for the Twin BP delivery app, reducing task time 35%.
  • Research & onboarding. Built personas and simplified onboarding to cut drop-offs 25%.
  • Data-driven improvement. Ran A/B tests with dev partners, lifting conversion 20%.
Oct 2022 — Sep 2023Remote

Product Designer

Zippycrowd · Australia

  • End-to-end product & launch. Launched the Zippycrowd Community app, driving a 35% rise in daily active users.
  • Data-driven improvements. Research & personas surfaced pain points, boosting conversion 40%.
  • Scalable collaboration. Partnered with product & dev to accelerate release cycles 20%.
Jul 2021 — Aug 2022Remote

UI/UX Designer

Groto · Delhi, India

  • Module design & UX leadership. Flows for 5 new modules; engagement up 40%, conversions up 15%.
  • Validation & iteration. Ran feedback sessions to align business goals with user needs.
  • Scalable design systems. Contributed a system that cut future rollout time 25%.